Yes on both. Every site we build is set up properly from day one: keyword research, meta tags, fast load speeds, SSL, and regular updates so your site doesn't sit there rotting like most developers leave them. Your Google ranking depends on how long your site has been live, how competitive your area is, and how strong your reviews are. As for ChatGPT and AI search, we structure your content and local data so AI tools pull you up when someone asks for a contractor in your area. Most agencies aren't thinking about that yet.